Everyone loves Macca’s, but not everyone loves to enjoy it the same way. Pickle in or out? Hot Fudge or Caramel? Fries in our out of your Quarter Pounder?

We got Michael Caton to ask the big questions.

These nation dividing questions were posed to Australia through pre-roll, OOH and all across social. The variety of mediums gave people different ways to engage with the questions and be apart of debates that will live on for years to come.