Brand Campaign

Birdie’s Brekkie
Meal

Remember when brekkie used to be the best part of our days? When all we had to do was catch up on the newest Saturday morning cartoon.

Well lucky for us, our girl Birdie, the Y2K pop princess of the mcdonaldland characters is here to bring that nostalgic feeling back.

So to celebrate her arrival we created a spot that felt more like a Saturday morning cartoon intro, complete with her very own theme song.

To launch her meal we also designed custom packaging and her very own cartoon logo. Her meal was shot in a nostalgic diner setting, layered with illustrated elements that matched the film.

Directed by Zac Ella from Sweetshop

TVC Film


OOH


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