The NSW and QLD youths just aren’t that into the AFL. It’s just another variation of a ball being kicked around a field for a few hours. But AFL is more than that. It’s a game full of IYKYK tales, details and storylines, and once you know a little, you want to know it all. So, we made a campaign that invited the kids of Australia to stop missing out on the lore they’ve been searching for, and get in on it.